‘Now I only work 5 hours a week’

Growing up, I loved music and had my sights set on becoming a full-time musician. I followed my dream in a practical way: working 9-5 at a company as an audio engineer while building a business as a freelance music producer for independent artists.

But in 2009, at the age of 26, I lost my job and decided to take on my production business full time.

However, we were still struggling to make ends meet. I was earning between $800 and $1,000 per month, while my wife was earning between $500 and $1,000 per month as a photographer. In addition to our independent income, we lived off our savings and food stamps. We also become new parents. That’s when the financial pressures really began to kick in.

So later that year, I decided to start a music blog: The recording revolution — out of desperation to earn more money. I thought having an online presence would help me get more production clients.

It took me some time to learn how to turn it into a profitable business. But fast forward to 2022, I am making more money from my online businesses than ever before as a producer.

The Recording Revolution alone grosses $40,000 per month. I also bring in $120,000 per month in gross sales through my online coaching businessthat shows clients exactly what I did to make The Recording Revolution a success.

At 38, I have accomplished something incredible: Between my two businesses, I now only work five hours a week and can spend the rest of my time with my family.

How I turned my passion into a business

I started the recording revolution as a Blog and Youtube channel share what I know about music and attract more clients for my production business.

Graham Cochrane works an average of five hours a week and spends the rest of the time with his family.

Photo: Graham Cochrane

In the beginning, I posted three blogs on my website and one YouTube video per week. I’ve shared quick step-by-step instructions for different recording and editing techniques, along with product reviews and interviews with musicians and producers.

In my first year on YouTube, I saw my daily views go from about 60 views a day to 2,000 a day. As my audience grew, I saw an opportunity to monetize my content.

Initially, he was earning between $200 and $1,000 per month through video sponsorships and advertising revenue. To get these deals, I created a press kit sharing my website traffic and reader demographics, and sent it out to brands that made products my audience would like. In my outreach, I offered them slots in my YouTube videos or banner ads on my blog.

But in 2010, I found the key to a more lucrative business: creating and launching my own digital products, like e-books or online courses, that teach people valuable skills I’ve learned throughout my career.

How I make $160,000 a month in passive income

In April 2010, I created and sold my first online course, teaching customers how to use the popular Pro Tools recording software for $45.

I used screen recording software called Screenflow to capture my computer screen and my voice while demonstrating how Pro Tools worked.

Before shooting, I wrote a basic outline of the parts of the software I wanted to share and in what order, then spent three to four hours shooting and editing the content.

People recommended starting an email list to market my courses. To attract subscribers, I offered a free ebook. I had about 500 subscribers when I sold my first online course.

I started winding down my freelance production business in 2012. Today, I sell dozens of online courses and members-only online communities through The Recording Revolution. Prices range from $67 to $397.

From October 2018 to September 2019, I made $1 million in sales. And in 2021, after ceasing to produce daily content, The Recording Revolution grossed around $40,000 per month.

Me second businesswhich teaches people how to monetize their knowledge and passions like I did, launched in 2018. For the past six months, I’ve generated $120,000 per month in passive income from an online course called Auto Income Academyme Six Figure Coaching Communitya high level business coaching program called epic mastermindand affiliate commissions from a company called Kajabi.

Right now, approximately 2,800 business owners are using my training products. The goal is to help them grow an online business while working fewer hours.

My top tips for aspiring entrepreneurs

Starting my sideline online, then committing full time, changed my life. My original dream of being a musician has been superseded by what I’m doing now: helping people live more rewarding, flexible, and meaningful lives.

If you’re an aspiring entrepreneur, here are my top three tips to help you skyrocket your profits:

1. Sell your skills for passive income.

When you offer a service, there are two main dials you can use to make more money: get more customers and increase your rates. But this can be a problem because there are only so many hours in a day to serve clients, and there is always a limit to how much you can charge in your industry.

The turning point for me was when I came up with the idea of ​​turning my audio recording and mixing knowledge into an online course. Selling digital products provided a passive income stream and allowed me to earn much more money in a day, while spending less time, than when I was freelancing.

2. Give people a free sample of what you can offer.

A core belief of mine is that givers thrive. My entire business is based on offering the best educational content for free, even when I could charge for it. That’s why I have a Blog, Youtube channel and podcast.

It sounds counterintuitive, but here’s why it works: Every piece of value-rich content I post to the world acts like a magnet to attract people, through the power of a Google or YouTube search. It’s a way for people to discover me and build trust.

Then when I sell a premium product, they are ready and willing to pay for it.

3. Build automatic systems.

Working just five hours a week helps me avoid burnout and allows me to spend more time with my family. This would not be possible without automatic systems.

For example, almost all of my marketing and follow-up communications with clients are done through automated emails.

When people find my content, they have the option to sign up to receive more exclusive content via email. Once we are in contact, I have dozens of pre-written emails that are sent automatically. These emails offer business information, tips and techniques, but also share which of my products will benefit you the most.

Focusing on email means I don’t spend hours on social media soliciting people in their DMs. I let content and email automation do the heavy lifting for me.

graham cochrane is founder of The Recording Revolution, author of “How to get paid for what you know” and is a business coach for more than 2,800 clients worldwide. Follow him on Instagram and Twitter.

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