SAN FRANCISCO , March 28, 2022 /PRNewswire/ — A new market study published by Global Industry Analysts Inc., (GIA), the leading market research firm, today released its report entitled “Cross-platform and mobile advertising: analysis and trajectory of the global market”. The report presents new perspectives on opportunities and challenges in a significantly transformed post-COVID-19 market.
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Edition: twenty; Published: february 2022
Executive Pool: 2989
Companies: 39 – Players covered include Amobee, Inc.; Cadente LLC; Conversant LLC; Google Corporation.; InMobi; Microsoft Corporation; PubMatic, Inc.; RhythmOne, LLC; sizmek; Tapad, Inc.; TiVo Corporation and Others.
Coverage: All major geographies and key segments
Segments: Type (Search, Screen, SMS, Native Social, Video, Audio); Platform (Smartphones, Desktops, Tablets, Smart Televisions)
Geographies: World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UNITED KINGDOM; Spain; Russia; The rest of Europe; Pacific Asia; Australia; India; South Korea; The rest of Pacific Asia; Latin America; Argentina; Brazil; Mexico; The rest of Latin America; middle East; Iran; Israel; Saudi Arabia; United Arab Emirates; The rest of middle East; Africa.
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Scope of the global mobile and cross-platform advertising market $356.4 billion by 2025
Cross-platform advertising, also known as cross-screen or cross-device advertising, refers to the unified digital advertising strategy adopted for multiple devices, such as personal computers, tablets, smart TVs, smartphones, and game consoles. Cross-platform advertising has emerged as an integrated form of marketing, which involves planning and sequencing a continuous flow of content and messages to multiple devices. A key feature of such a cross-platform advertising strategy is that each aspect complements other components. Cross-platform advertising has become an efficient way for advertisers to reach target customers with a single ad broadcast on multiple platforms. Through cross-platform advertising, marketers, publishers, and advertisers can reach targeted customers from any given location, thereby improving the effectiveness of campaigns. Cross-platform ad campaigns also allow marketers to repeatedly engage with consumers across different platforms. This contrasts with a conventional marketing initiative that is more massive in its approach.
Amid the COVID-19 crisis, the global mobile and cross-platform advertising market was estimated at US$205.8 billion in 2022, it is projected to reach a revised size of 356.4 billion US dollars by 2025, registering a compound annual growth rate (CAGR) of 20.5% during the analysis period. The United States It represents the largest regional market for mobile and multi-platform advertising, with an estimated share of 25.4% of the world total. The market is projected to reach US$80.9 billion at the end of the analysis period. China it is expected to lead the growth and emerge as the fastest growing regional market with a CAGR of 25.6% during the analysis period. Future growth in the market will be primarily driven by the increasing proliferation of mobile devices as the digital media platform of choice, rapid adoption across various industry verticals, improving economic environment, expanding mobile subscriber base and the rise of online movie and music distribution. The continuous shift of users towards digital media and the rapid evolution in consumer behavior towards value-based advertising, where the target audience is adequately compensated for their time and attention through loyalty points, free content/ subsidized and various easy-to-use tools are also providing an additional boost. to market growth.
The general increase in advertising budgets, the generous allocation of budget to online ads, the increase in the prices of direct response vehicles and branded ads, and an increase in the number of advertising agencies incorporating media in online in its integrated campaigns are some of the main factors driving market expansion. Other important factors that will benefit the near-term market outlook include the growing popularity of social networks that promote better targeting; growing trend towards mobile applications that offer great potential for cross-platform advertising; the growing prominence of IoT and the resulting growth of connected devices; and strong demand for digital video advertising supported by the effective delivery and transmission of advertising content. The growing proliferation of connected devices; highly developed digital ecosystem supported by large media companies and ICT service providers; and increased focus on digital media campaigns among businesses are driving growth in developed regions. Emerging markets with their growing population, the expanding middle class segment with rising income levels, the growing popularity of Internet-based activities such as online retailing, and the increasing use of mobile devices to access content and transacting are lucrative target markets for the ad market. North America remains the leading market due to the presence of numerous cross-platform and mobile advertising solution providers. Factors such as changes in consumer buying patterns are sure to encourage companies to make significant investments in the US and Canada to target customers and expand the audience base. Pacific Asia represents the fastest growing mobile and cross-platform advertising market that is being augmented by the increasing penetration of smartphones and the Internet. Plus
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About Global Industry Analysts, Inc. and StrategyR™
Global Industry Analysts, Inc., (www.strategyr.com) is a renowned market research publisher, the world’s only influencer-driven market research company. Proudly serving more than 42,000 clients from 36 countries, GIA has been recognized for its accurate market and industry forecasts for more than 33 years.
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SOURCE Global Industry Analysts, Inc.