The rapid rise of innovative product development is driving the growth of the market

DUBLIN, April 4, 2022 /PRNewswire/ — The “North American Hard Seltzer Market, By ABV (Alcohol By Volume) Content (Equal To 5%, Less Than 5%, And Greater Than 5%), By Distribution Channel (Off-Premises And On-Premises), for country (United States, Canadaand Mexico), Competition, Forecast and Opportunities” Report has been added to ResearchAndMarkets.com offering.

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The North American Hard Seltzer market was valued at USD4184.37 million in 2021 and is projected to grow at a CAGR of 22.76% in the forecast years, 2023-2027, to reach the market value of USD14230.75 million for 2027F.

The growth of the market can be attributed to the increased demand for carbonated soft drinks over other carbonated and carbonated beverages. Furthermore, evolving lifestyles, rising health concerns among the conscious population, and rapid rise in innovative product development are driving the growth of the North American Hard Seltzer market in the next five years.

The growing young population in economies like the United States, Canadaand Mexico are the main factors behind the growth of the North American Hard Seltzer market in the next five years. Increasing government and NGO initiatives to raise awareness among the population about excessive consumption and adverse effects of carbonated beverages and soft drinks further support the growth of the North American Hard Seltzer market in the next five years.

Hard seltzer is an alcoholic beverage that combines flavored carbonated water with alcohol. It contains less alcohol, calories, and sugar than many other alcoholic beverages, although the components may vary by brand.

Other than alcohol, this drink is more of a purified carbonated water or sparkling water, with natural flavors like cane sugar or agave syrup, citric acid or sodium citrate (a frequent preservative addition in drinks), and concentrated natural juice that are some of the most predominant ingredients (the type of juice may vary, such as raspberry, lemon or others) which are commonly found within the category of strong mineral water.

The North America Hard Seltzer Market is segmented by ABV content, distribution channel, region, and competitive landscape. Based on ABV content, the market is further fragmented into categories such as ABV equal to 5%, less than 5%, and more than 5%.

5% ABV hard carbonated beverages are projected to have the largest market revenue share and dominate the market segment in the next five years due to an increase in the number of consumers who are highly concerned about their health and Alcohol consumption. . Consumers are now demanding a low-sugar, low-calorie and healthier alternative to beverages without sacrificing flavor value and ABV.

Multiple market players in the region are actively trying to provide products that meet consumer demands, such as Smirnoff seltzers that have zero grams of sugar and only 90 calories. Vizzy hard seltzer flavors are available in fruit mixes traditionally rich in vitamin C, Smirnoff’s seltzers have zero grams of sugar and just 90 calories, and White Claw has launched a 70-calorie version of its seltzer.

Scope of the report:

competitive landscape

Company Profiles – Detailed analysis of the major companies present in the North American Hard Seltzer market.

  • Mark Anthony Brands International (White Claw Hard Seltzer)

  • THE BOSTON BEER COMPANY, INC. (Truly)

  • Anheuser-Busch Companies LLC (Bud Light Seltzer, Natural Light Seltzer, Bon & Vivi Seltzer)

  • Bodega E. & J. Gallo (High Noon Spirits Company)

  • Molson Coors Beverage Company (Coors SeltzerVizzy Hard Seltzer, Topo Chico sparkling mineral waterand Setlzer test point)

  • Diageo North America Inc. (Smirnoff Seltzer)

  • ficks and company

  • naked drinks

  • Kona Brewing Company.

  • Heineken USA Incorporated (AriZona SunRise Hard Seltzer)

Years considered for this report:

North America’s Market Hard SeltzerBy ABV content:

  • equal to 5%

  • Less than 5%

  • More than 5%

North America’s Market Hard SeltzerBy Distribution Channel:

North America’s Market Hard SeltzerFor country:

  • United States

  • Canada

  • Mexico

For more information on this report, visit https://www.researchandmarkets.com/r/2gasuw

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SOURCE Research and Markets

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