NEW YORK, March 28, 2022 /PRNewswire/ — The “Smartphone market by technology (Android, iOS and others) and geography (APAC, Europe, North AmericaMEA, and South America) – Forecast and Analysis 2021-2025The report has been added to the Technavio offer. ISO 9001:2015 certified, Technavio is proud to partner with more than 100 Fortune 500 companies for over 16 years.
The potential growth difference for the smartphone market between 2020 and 2025 is 464.20 million units, according to the latest Technavio market outlook report. The report identifies the market to witness accelerating growth momentum at a CAGR of 6.16% during the forecast period.
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Key Market Dynamics:
market driver: The growing adoption of AI will positively influence the market during the forecast period. AI is used in smartphones to offer features like facial recognition and augmented reality (AR). Smartphone vendors are investing in R&D to ensure they offer the best user experience with AI. Vendors such as Apple Inc. (Apple), Samsung Electronics Co. Ltd. (Samsung), and Huawei Investment & Holding Co. Ltd. (Huawei) have introduced AI-based chips into smartphones that can perform multiple operations per second and use significantly less power to perform these tasks.
Market challenge: ongoing trade wars will emerge as one of the key factors limiting the growth of the market during the forecast period. Smartphone vendors are spending a significant amount of money on international shipping to capture the global market. However, government interventions in various countries, such as a trade ban, may affect the global smartphone market. For example, the United States and China they are closely linked through the supply chain of electronics, including smartphones. The imposition of tariffs by the Federal Government of the United States and the Government of China has negatively impacted the supply of smartphones in both countries.
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Key Market Dynamics:
The smartphone market report is segmented by technology (Android, iOS and others), screen size (between 5 and 6 inches, more than 6 inches and less than 5 inches), price range (between $150–$800less than $150and greater than $800) and Geography (APAC, Europe, North AmericaMEA, and South America).
The Android technology segment had the largest share of the smartphone market in 2020. The Android operating system has been gaining popularity among consumers around the world due to the availability of a variety of features. There are more than 2.5 million apps on Google Play Store, where users can download various apps as per their requirements. Various Android OS features include smart reply for all messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. These benefits will fuel the growth of the market.
Price range segment between $150–$800 it will account for the largest share in 2020. The segment covers mid-range smartphones. Mid-range smartphone vendors cater to customers who are more concerned with the value-for-money proposition. These providers provide customers with various necessary features at a reasonable price.
APAC will be the leading region with 54% of the market growth during the forecast period. China and India are the key markets for smartphones in APAC. The growth of the market in this region will be faster than the growth of the market in Europe and North America. Rising disposable income, telecom infrastructure development, the emergence of budget-focused smartphones, and an increasing number of product launches will facilitate the growth of the smartphone market in APAC during the forecast period.
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Some companies mentioned
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Smartphone market scope
Growth momentum and CAGR
Accelerate to a CAGR of over 6%
Market growth 2021-2025
464.20 million units
YoY growth (%)
APAC, Europe, North America, MEA and South America
Contribution to the real market
Asia-Pacific at 54%
Main consuming countries
China, India, USA, Brazil, UK and Russian Federation
Leading companies, competitive strategies, scope of consumer engagement
Alphabet Inc., Apple Inc., BBK Electronics Corp. Ltd., HTC Corp., LG Electronics Inc., Nokia Corp., Samsung Electronics Co. Ltd., Sony Corp., Huawei Investment & Holding Co. Ltd. and ZTE Corporation
Main market analysis, market growth drivers and obstacles, fast and slow growing segments analysis, impact of COVID 19 and future consumer dynamics, market condition analysis for the forecast period.
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Key Topics Covered:
Analysis of the value chain
Size of the market
Five Forces Analysis
Market segmentation by technology
Android: market size and forecast 2020-2025
iOS: market size and forecast 2020-2025
Others – Market Size and Forecast 2020-2025
Market opportunity by Technology
Market segmentation by price range
Comparison by price range
Among $150–$800 – Market size and forecast 2020-2025
Less than $150 – Market size and forecast 2020-2025
Larger than $800 – Market size and forecast 2020-2025
Market opportunity by price range
Market segmentation by screen size
Comparison by screen size
Between 5-6 inches – Market Size and Forecast 2020-2025
More than 6 inches: Market size and forecast 2020-2025
Less than 5 inches: Market size and forecast 2020-2025
Market opportunity by screen size
APAC – Market Size and Forecast 2020-2025
Europe – Market size and forecast 2020-2025
North America – Market size and forecast 2020-2025
MEA – Market Size and Forecast 2020-2025
South America – Market size and forecast 2020-2025
Main leading countries
Market opportunity by geography
Positioning in the market of suppliers.
BBK Electronics Corp. Ltd.
Huawei Investment & Holding Co. Ltd.
lg electronics inc.
Samsung Electronics Co.Ltd.
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